Reach the right buyer — not just the right list.
Segment by industry, role, intent, geography, and behavior across B2B, healthcare, and consumer datasets — layered with Marketing Analytics Modeling so audiences scale beyond your best-performing cohort.
Layered segmentation — stacked, not stand-alone.
Most lists give you firmographics. Some add intent. Lorann segments combine firmographic, technographic, behavioral, intent, and modeled-lookalike signals — applied as filters that compose, not compete, with each other.
The result is a smaller, sharper audience that converts at a higher rate. And when you need scale, Marketing Analytics Modeling extends the cohort without diluting fit.
Six levers that shape every Audience.
Firmographic Filters
Industry, company size, revenue band, employee count, ownership type, and geography for B2B and healthcare buyers.
Technographic Signals
Installed software, infrastructure stack, and platform usage — so campaigns reach accounts that fit your technical ICP.
Intent + Behavioral Data
Real-time research signals, content engagement, and purchase indicators that flag accounts actively in-market right now.
Marketing Analytics Modeling
Attribution modeling, full regression, lookalike (LAL), and continuous optimization — so the audience grows without diluting fit.
Geographic Targeting
Country, state, metro, ZIP, and radius-based selection for direct mail, field sales coverage, and regional Programmatic activation.
Role + Seniority Mapping
Decision-makers, influencers, and end-users mapped by function and seniority — built for B2B campaigns that need to land at the right desk.
B2B, healthcare, and consumer audiences — segmented down to the individual.
Lorann segments span B2B decision-makers, healthcare HCPs and patient-facing consumers, and direct-response audiences across real estate and automotive — all built from the same segmentation framework.
Build the right audience
for your business.
Tell us your goals — we'll develop a data strategy aligned to your targeting, activation, and performance needs.